Retail Management Essay - 1137 Words

An important business man once said, â€Å"There’s an enormous number of managers who have retired on the job† (Retail Industry.About). That is a great phrase that is thoroughly true. Many managers are there simply to get a paycheck and not to actually fulfill their duties. Retail management drives sales, lead associates, manages company programs, provide candid feedback, and ensures that customers and our associates are always number one.(Sales Manager) In order to drive your sales the customer must always be your top priority. Management, no matter where you go, keeps a business running smoothly. The main job of a retail manager, specifically JCPenney, is supervising sales associates and participating in the Customer First program†¦show more content†¦An important aspect of retail management is hiring and training of qualified employees (Romanosky, 294). Upon hiring of an employee, management then assigns or should assign the individual duties. Training may b e the most important aspect of step in the development of an associate. If the associate has no training, how does that employee know what to do? When having people work for you, you will typically have people who want a pay raise or would like to move up in the company. Typically upper management would handle these situations. As previously mentioned, training is key to a successful business. For a new employee starting in the company, they would initially work with the Training Supervisor to learn the basics of their job. As time goes on, all members of management should coach or lead associates. Typically, one’s direct supervisor will work with the employee the majority of the time. As a member of management it is extremely important to coach associates effectively. By coaching associates effectively, management should be able to instill more responsibilities to the associate (Basic Responsibilities of a Management Associate). Management should coach associates to provide great customer service, complete FindMore orders (online orders), credit goals (credit cards), possibly gift card sales, and other company promotions. Upon coaching of associates, management should always followShow MoreRelatedFunctions of Retail Management1021 Words   |  5 PagesFUNCTIONS OF RETAIL MANAGEMENT When attempting to start a business, having a keen understanding of the goals of management through the main four management functions is one key to seeing success, both with the operation and with employees. With this said, a vital part of planning of the management end will involve three important activities. The first stage, planning involves developing a systematic process for attaining the goals of the organization...Leaders make change happen through planningRead MoreFashion Retail Management3781 Words   |  16 PagesRETAIL OPERATIONS Course Material for Master of Fashion Management Students. RETAIL OPERATIONS Definition of Retail Operations Retail Operations professionals manage retail establishments on a daily basis, and are responsible for maximizing store profits. The National Retail Federation (NRF) reports that retail operators may also manage human resources and loss prevention. The retail store is of prime importance to the retail origination, for two reasons. †¢ The retail store is the primaryRead MoreEssay on Management Strategies for Retail Market Management2643 Words   |  11 PagesManagement Strategies for Retail Market Management The newspaper headlines often bring about a clue regarding the status of the economy on a daily basis. We hear from newscasts on the radio and on the television of distressing news of the market rising and dropping daily and just about every website have news regarding the impending gloom of the economy both locally and globally. Corporations cannot hide from budget cutbacks and organizational restructuring and it is inevitable that any improvementRead MoreFashion Retail Management2185 Words   |  9 PagesFashion Retail Management Submitted to, Mr. Sushil Raturi Submitted by, Akansha Choudhary M/FMS/08/03 Ashish Singh M/FMS/08/08 Kanika Srivastava M/FMS/08/13 Pooja Jaiswal M/FMS/08/18 Rajat Abrol M/FMS/08/23 Sevesh Ranjan M/FMS/08/28 Watan Gupta M/FMS/08/35 National Institute of Fashion Technology Page 1 Fashion Retail Management OBJECTIVE To analyze a fashion brand and study it from the following aspects:- ï€ ¿ ï€ ¿ ï€ ¿ ï€ ¿ ï€ ¿ ï€ ¿ POSITIONING TARGET CUSTOMER PRODUCT MIX PRICING DISTRIBUTIONRead MorePerformance Management At The Retail Store1519 Words   |  7 Pages Performance Management In the retail store that in which I work as an HR manager clothes are sold along with shoes, handbags, linens, etc. Recently my company had its worst quarter and being the HR manager I have asked by the upper management to improve the performances of the retail store employees on an immediate basis so that the sales and merchandise of the store can be improved and good customers can be retained along with attracting new customers. When I got into the process of assessing theRead MoreInformation Management And The Retail Industry888 Words   |  4 PagesInformation Management and the Retail Industry The retail industry is ever changing and evolving. The more successful companies within the industry understand the need to use technology to their advantage. Information management is the process by which different types of data is collected, categorized, and stored (Turban, Volonino, Wood, Sipior, 2013, p. 32). A review of the collected data is done to ascertain the value of the contents and reports are generated based on that data (Turban, VoloninoRead MoreThe Challenges Of Retail Logistics Management4526 Words   |  19 Pages The Challenges of Retail Logistics Management Senora N. Bradford Florida Institute of Technology MGT 5062 Professor: Dr. Essary â€Æ' The Challenges of Retail Logistics Management Introduction Consumers don’t realize the process and logistics it takes to provide goods and make them available for purchase. When we go to department stores and there is a surplus of goods, we as customers don’t fully understand how products were supplied or what demands are being met (Fernie and Sparks, 2009). WithRead MoreRetail Management1423 Words   |  6 PagesRetail Management Assignment Tranky Ho 1. When a consumer shops at an upscale furniture store, what factors determine whether the consumer feels that he or she got a fair value? How does the perception of value differ when that same consumer shops at a discount furniture store? †¢ A retailer must ensure that all of its strategic elements are in place. †¢ For the shopper segment to which a particular retailer appeals, the total retail experience must be aimed at fulfilling customerRead MoreRetail Management8432 Words   |  34 PagesMARKS : 80 COURSE :MRM SUB : RETAIL MANAGEMENT N. B. : 1) BOTH CASE STUDIES carries equal marks. 2) All questions are compulsory CASE NO. 1 THE OUTLOOK FOR SOFT GOODS SPECIALITY STORES Introduction Soft goods specialty retailers are on a quest to grow, with the high-growth ``stars’’ working to maintain momentum by rolling out successful concepts nationally while investing in new concepts that offer long-term promise. The less stellar performers areRead MoreRetail Management8444 Words   |  34 PagesMARKS : 80 COURSE :MRM SUB : RETAIL MANAGEMENT N. B. : 1) BOTH CASE STUDIES carries equal marks. 2) All questions are compulsory CASE NO. 1 THE OUTLOOK FOR SOFT GOODS SPECIALITY STORES Introduction Soft goods specialty retailers are on a quest to grow, with the high-growth ``stars’’ working to maintain momentum by rolling out successful concepts nationally while investing in new concepts that offer long-term promise. The less stellar performers are reinvigorating

Child Abuse and Neglect - 922 Words

ASSIGNMENT 1: SOCIAL ISSUE- CHILD ABUSE AND NEGLECT KIM CARTER SOCIOLOGY PROFESSOR PATRICIA HENNINGTON JANRUARY 29, 2012 Child abuse and neglect The issue of child abuse and neglect is serious, controversial, and is escalating in today’s society. Many people are not aware, but child abuse is rampant in our society. Many child abuse and neglect cases go unreported because a person may not know the signs and symptoms of child abuse and neglect or perhaps the person or person may feel that this is an private issue and needs to be handle with in the home and no outsiders should be involved. Without the proper awareness of child abuse and neglect and the involvement of everyone this issue will continue to raise our eyebrows. Child†¦show more content†¦Our ability of having a healthy and productive relationships are learned but when a child is abused or neglected this will cause problems with them developing positive skills to navigate the social world. Child abuse creates problematic relationships in their lives that could pour over into their future (www.findcounseling.com). It breaks my heart to know that child a buse has a history and throughout history children have been subjected to extensive physical abuse, sexual abuse, psychological abuse, and neglect. However, doing most of the history of child abuse was accepted and in some cases it was encouraged. As time progressed child abuse has grown to receive more attention and is being recognized as a severe epidemic that has to be stopped. I believe that the views of child abuse has changed over the years for it has left the home from being a private issue to a public issue where different agencies are involved in order to resolve the child abuse and neglect issue. Agencies that take part in investigating and preventing child abuse in today’s time are the Family and Protective Services, SCAN, and several more agencies that are committed to stopping child abuse andShow MoreRelatedChild Abuse and Neglect1653 Words   |  7 Pages Child Abuse and Neglect Child abuse, or child maltreatment, is an act by a parent or caretaker that results in or allows the child to be subjected to death, physical injury, sexual assault, or emotional harm. Emotional abuse, neglect, physical abuse, and sexual abuse are all different forms of child abuse. Child abuse is more than bruises and broken bones. While physical abuse might be the most visible, other types of abuse, such as emotional abuse and neglect, also leave deep, lastingRead MoreChild Abuse And Neglect704 Words   |  3 Pagesexperience this feeling, not just for a second, but throughout their childhood. Neglect is child abuse, as well as physical abuse, sexual abuse, and emotional abuse. Child abuse is awful because it causes the child to feel worthless, to lose trust, and to have serious psychological problems early on in life. Neglect is the most common form of child abuse. The parent or caregiver fails to provide basic needs for the child. Neglected children are constantly being told that they are worthless orRead MoreChild Neglect : Neglect As A Form Of Child Abuse2216 Words   |  9 PagesChild Abuse: Neglect Has The Community Done Enough To Reduce Cases Of Neglect As A Form Of Child Abuse? Thesis statement: most scholars and practitioners have elaborated adverse impacts of child abuse, especially child neglect, but the research focuses on the positive side of the discourse; it concentrates on the community contribution and the steps that have helped to reduce and stop the act in many nations. The term child abuse got used in a very broad array of situation that it has become hardRead MoreChild Abuse and Neglect2475 Words   |  10 Pages This paper will discuss child abuse and neglect and the lasting effects left on a child. The main types of abuse and neglect explained are emotional abuse, psychological abuse, physical abuse, sexual abuse, medical neglect, educational neglect, emotional neglect, and physical neglect. Included are some warning signs of these different types of abuse and neglect and the legal definitions of each. It is important to understand that all of these forms of abuse and neglect are different and containRead MoreChild Abuse and Neglect1678 Words   |  7 Pagestopic of child abuse is one of the hardest topics to write about. It is imperative to have a profound understanding of this topic and its consequences specially when working in the field of human services. Professionally and personally, I have encountered situations where child abuse is pre sent. This reality has touched my life in many ways and these experiences continue shaping me as a human being and as social service provider. I will try to cover in this paper the subject of child abuse, its definitionsRead MoreChild Abuse And Neglect Of A Child817 Words   |  4 PagesChild Abuse and Neglect The meaning of child abuse is the mistreatment of a child in the form of injury, sexual abuse, neglect or exploitation. The signs of possible child abuse include, but are not limited to sudden behavior change, untreated medical issues, difficulties in school, lack of adult attention, the child makes excuses to stay away from home. Parents can also show signs such as showing little interest in the child, blaming the child for the child’s problems. The parent could ask theRead More Child Abuse and Neglect814 Words   |  4 Pages Child Abuse Child abuse and neglect is frightfully high. As a country this is unacceptable. We need to come up with better ways to fight this â€Å"disease† before we destroy our children, our future. An estimated 903,000 children across the country were victims of abuse or neglect in 2001, according to national data released by the Department of Health and Human Services. The statistics indicate that about 12.4 out of every 1,000 children were victims of abuse or neglect, a rate comparable to the previousRead More Child Abuse and Neglect1102 Words   |  5 Pageswhat effects abuse can have on a child? The effects abuse can have on a child is very serious. Children can obtain serious problems from child abuse. They can develop social problems, depression, and anxiety. There are four types of abuse: physical abuse, sexual abuse, emotional abuse, and neglect. Physical abuse can injure a child severely. Domestic Violence is a worldwide problem and affects the health and well-being of those open to it. Children that are exposed to physical abuse are at riskRead MoreChild Abuse and Neglect2110 Words   |  9 Pagesevent, including the abuse and neglect of a child, also known as child maltreatment, (Schwartz Perry, 1994). In 2005, 3.3 million referrals were made that year to child protective agencies for suspected child maltreatment, (Bentley Widom, 2009). The Centers for Disease Control and Prevention defines child maltreatment as â€Å"any act or series of acts of commission or omission by a parent or other caregiver that results in harm, potential for harm, or threat of harm to a child,† (Leeb, Paulozzi, MelansonRead MoreChild Abuse and Neglect3425 Words   |  14 PagesRunning Head: CHILD ABUSE AND NEGLECT The Causes of Child Abuse and Neglect and the Long Term Effects on Human Development from Infancy to Adulthood Sheila Y. Boone Liberty University December 10, 2008 Abstract Child abuse and neglect is a prevalent issue in the United States. Every year approximately one million infants, children and adolescents are victims of child abuse and neglect. Research has linked childhood experiences of abuse and neglect with some serious life-long developmental

Impact of Brand Awareness on the Customers-Samples for Students

Question: Discuss about the Impact of Brand Awareness on the Customers of MTN. Answer: Introduction: Background to the study: The need for marketing management is required in every business organization. It is very important to determine the relationship between advertising and brand loyalty by reaching consumers via advertising while runninganysuccessful business. The brand awareness can positively hi-light the brand loyalty. A positive service or emotional experience affects the brand image positively(Armstrong et al 2015). Customer loyalty depends on how the information about the product and service reaches the customer and how it is retained in the society. Thus, there has been a lot of research that show how important marketing information is. The most important role of brand awareness is to create a name of the brand in the market. Present studies state that branding has become a vital topic in business management and it must be enhanced in every field to increase the scope of the business in the market(Aronczyk 2013). The companies that are competing to lead the market are using various new branding strategies to reach their customer and attract them. Statement of the problem: The importance of brand awareness has increased in present days. The companies are competing for creating their own market and becoming the leading brand. The study details the brand awareness and its effect on the customer of MTN(Knott and Jones 2015). MTN is a mobile telecommunication company that is operating in over 20 countries. The company has seen a tough time due to lack of branding and thus, serious focus on branding was required. Presently the company is ranked among the top brands in South Africa, however, if the brand name must be retained in the company then they have to make sure that the branding and advertising is continued in the market(Beck 2013). Thus, branding is important to keep up the good name of the company and maintain a good reputation among their customers. Rationale of the research: The importance of branding and advertising has become an important step in business organizations. The aim of branding is to create a name in the market and make the customers aware of the available products in the market. The customers are well aware and used to the reputed brands only because they have done regular advertising of their brands(Chinomona2013). MTNs market share and profitability hadtaken a serious blow due to the lack of branding and advertising(Death 2014). Focusing on branding and advertising over a few yearsenabled MTN to reach their target market and presently they are ranked among the top brands in South Africa. However, if the company does not follow the same strategy of advertising and marketing, they might face problems in the future. The reason for branding is to re-establish and enhance the company name among the clients and to prevent loss of leadership in the market. Brand awareness affects the customer behaviour directly. The more branding and advertisement is done the more customersare attracted to the product or brand(Dinnie2015). However, apart from branding there are few other aspects that affect the customer behaviour like quality and service. Branding plays a vital role as it reaches the customer of the company and determines how and what idea the customers get about the product. Once a product has become famous after branding then the fame and popularity that it gains automatically uplifts the brand name in the market(Keller 2017). The MTN Company offers various product and services that are yet to be expanded. They provide good offers to their customer and users;however, this has to be aligned with the branding and enhance the customer experience. This is only possible if the company is doing proper branding and advertisement that will reach the target market(Cornelissen2017). Unless the information reaches the customers, they will not be able to reach the top position and desired brand recognition. MTN has already done very good branding for their products, however, they should also maintain this. MTN has reached the top echelons of South African brands, but they must ensure to keep the rank in the future also. Research aims and objective: The aim of this study is to understand the need and impact of branding among the customer of the MTN. The need for branding and brand awareness has an impact in the market and it highly influences the popularity of the brand. The research objectives are: To evaluate the impact of brand value on customer loyalty of MTN To identify the factors affecting the brand image of the company. To recommend ways in which the brand image of the company can be improved Research questions: What is the impact of the brand value on customer loyalty of MTN? What are the factors affecting the brand image of the company? How can the brand image of the company be improved? Literature review Brand can be considered as the name associated with one or more of the items in the product line that is most probably used to recognize the characteristics of the brand. Brand is a term, name or a sign that is used to identify the goods and services of one seller or organization to differentiate them from theirpeers. The literature review on this topic is significantly researched as it contributes to the concept of brand relationships as it predicts the consumer behaviour. Higher awareness in the brand can create high demand for the product among the consumers. Existing research has also found that the absence of brand awareness can lead to low quality of the brand andchallenging differential awareness conditions (Sasmita and MohdSuki 2015). The role of brand awareness is significant as it affects the choices of the consumer and directly impacts theirdecision-making process. Hence, it can be stated that brand awareness differentials have a powerful influence over the brand choice ma king of the customers, and moreover, affects long term loyalty to the brand. According to brand management literature, the study conceptualizes that consumer brand relationship can be characterized by personality and charisma (Huang and Sarigll 2014). It can also be integrated with the positive and negative aspects of interpersonal characteristics. High brand awareness can mitigate negative consumer perceptions of price related changes. Brand awareness can be considered as one of the variables that positively contributes to the perceptions of the charged price by comparing the product price with the price of the competitors. Thus, a brand with an image of high product quality is likely to be inflated more intentionally and chosen by the consumers (Jamil, Ali and Iqbal 2017). Similarly, consumers are less likely to buy the products that are not familiar in the market or with other brands (Lambert-Pandraud, Laurent, Mullet and Yoon 2017). This is likely because the consumers incur psychological benefits from using the popular brand. The Aaker model is one of the important models that is used by businesses to evaluate the brand awareness of the organization in the market. It was developed by Professor David Aaker. As stated by David Aaker, brand equity is a combination of brand awareness, brand loyalty and brand associations that combine with each other to offer the value provided by the product or service. The model of Aaker consists of four elements namely, brand as product, brand as organization, brand as person and brand as symbol. Thus, the overall motive of the Aaker model is to build the strategy of brand by mixing the right proportion of its components to make it a brand that stands apart from its rivals. Brand awareness always brings a competitive advantage to the organization. Another theory that helps in building brand of an organization is 3 stages of branding. The three stages of branding is mainly comprised of design, value proposition and positioning statement. The creation of heuristic criteria is summed up of logos, colors, slogans, catch-phrases and many such factors that help in distinguishing the brand, but it is not branding (Wheeler 2017). The second stage is value proposition, which states that the product or service that is being offered by the company is the value that is being added as brand to develop brand awareness among the consumers. The last stage of branding is considered as the positioning statement where it considers how the product or service is being presented to the consumers and being perceived by the consumers (Payne, Frow and Eggert 2017). The brand image of the company can be improved by using latest technology and social media to reach the customers . The technology has made sure that the company that are using it are easily reaching their clients in time and spreading the brand awareness with full information. The brand awareness can also be improved by using banners and posters, this is specially for the customers who are not readily active in social media and thus they will not be able to get the information that the company will be trying to reach the customers. There are several arguments stating that market share of an organization can also lead to interpret the brand awareness as an aggregate level of consumer brand perceptions. The customer loyalty works accordingly with the needs of the customers. The customers interest in maintaining a loyal relationship is related to the ability to execute on the promise ofproviding a high standard in their product offering. Customer potential is one of the powerful weapons that is used by the organization to gain strategic advantage in the competitive environment (Arora and Kumar 2018). Customer retention and brand awareness are closely related to each other. There are various factors that contribute towards influencing brand awareness of a company. In accordance, it also affects the intention of the customers to purchase a product. Consumers play a vital role in the economic system by the payments of the goods and services produced. Brand awareness affects the decision making of a consumer about a product or service. The present market is over-supplied with variety of product brands. The other factors that drive brand awareness are primarily the commitment and affection showed by the customers for the brand. It is also recognized that the stronger the brand awareness the higher the resistance to try competitor products or services. There are two dimensions toa brand, in the form of physiological and psychological dimensions. These two dimensions affect the consumers mind such that it links the brand image, brand performance, brand usage, brand loyalty and brand judgment of the product. It helps the companies to sustain the existing customers and with new strategies or products theyhelp to attract new customer and turn them into loyal customers. Methodology: Research philosophy: The research philosophy is considered to scrutinize and create a detailing of the study. There are three basic types of research philosophy: interpretivism, realism and positivism. Among these positivism helps to develop a depth analysis of the study and conclude it with justifiable results. Interpretivism is related to managing activities and functions. Realism is a combined approach of the research philosophy of realism and positivism. However, in this case interpretivism is required which will include managing the activities and functions. The activities that include advertisement and branding is related to this situation and a thorough managing of the situation is required in this case. The philosophy will not be well suited in this case. Research design: Generally, research design is of three types. Descriptive, explanatory and exploratory. Descriptive helps to understand the situation and evaluate the study, exploratory is used to understand the concept in the beginning phase and explanatory is used to develop a relationship between the variables. This study will require an explanatory research design that will help the organization and the related factors in it to understand the need for branding and how it affects the customer section in general. The thorough need for marketing and branding is becoming a mandatory exercise in the present time. The detailed understanding and explanation for the impact is required in this study. Thus, an explanatory research design is needed in this case. Data collection method: The data collection method includes two methods: primary and secondary data collection. In this study the data collection method will include both the methods. The direct interview or review from the customers and company managers and official heads are required to understanding what impressions they have about branding. The customers and the company workers statements and reviews will b e taken. It will give a clear idea about the result. The data that will be collected here requires the direct information from these sources, at the same time, secondary data in the form of journals and books can also be used. The use of journal and books will include the experience of the reputed entrepreneurs who have faced the high and low situations in business and has faced the result of proper advertisement and branding in the market(Okonkwo 2016). The existing written documents will give pre-existing data and how they had an impact, but a direct interview will help to understand the impact in a better way. Thus the data collected will include primary and secondary data collection form the mentioned people which will give a clear idea about the result. Sampling method and sampling size: The sampling techniques includes probability and non-probability sampling technique. It will also include sampling by selecting random customers and business organizations who have explored brandingand the consequences they experienced in branding. It will include 10 business people who have faced the consequences of branding in their work life. It will also include the result of a survey that includes a collection of 500 people. The survey will be conducted in the general market which will make it easier to reach the customers. Data analysis techniques: The data analysis includes two different forms and they are qualitative and quantitative. The quantitative data analysis will include the large sum information that is required to analysis the data and make a conclusion. The qualitative data includes the standardised data which might not be huge in number but will cover the entire decision. This case will require quantitative data,as the result from various sources is important in this case(Ottman 2017). A single recommendation or preference cannot determine the outcome here. In this case both the data analysis method will be used for confirming the data analysis. Research ethical consideration: The research will strictly maintain its privacy and provide complete security to the entire group that will be included in the research. The research will make sure that no one is disturbed or bothered by this process. It will take care that the person who is taking part in the interview is content with their answer and no interpretation is done to their answers. The decision will entirely depend on the answers received from the consumers and business people or organization. Permission and authorisation will be obtained where required. There will not be violation of rules of any companies. The authorisation letter detailing the scope and purpose of the research will be presented to all participants. Limitation of the study: The study will give an accurate idea about the impact of branding for the company MTN. However, there will be a few gaps that will be kept for future scope. The need to protect against negative brand awareness will not be discussed in the study. The study will deal only with the impact of the branding among the consumer. In general, if the impact is positive the result will be positive as well. However, if a negative branding or fame is spread in the society then there will be high chances that the fame of the company will go down, harming the brand. Thus, it is important to maintain the brand image among the consumer with a positive attitude. The research will cover the impact, but it will not cover the strategies to meet the impact of the advertisement in the market. The impact can be positive or negative, it is the business organization responsibility to maintain a positive image in the market. MTN has kept a good image in the market and have reached the top brands in South Africa . However, if they do not maintain this level of branding in the market then there is a good chance that the brand will lose its image in the market and once again become a general brand. Proposed timeline of the study: Activities 1st to 3rd Week 4th to 10th week 11th to 13th Week 14th to 17th Week 18th to 21st Week 22nd to 23rd Week 24th Week Selection of the topic Data collection from secondary sources Creating layout Literature review Analysis and interpretation of collected data Findings of the data Conclusion of the study Formation of draft Submission of final work References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Aronczyk, M., 2013.Branding the nation: The global business of national identity. Oxford University Press. Arora, M. and Kumar, A., 2018. Consumer Awareness Towards Brand Equity. Asian Journal of Management, 9(1), pp.41-53. Beck, R.B., 2013.The History of South Africa. ABC-CLIO. Chinomona, R., 2013. The influence of brand experience on brand satisfaction, trust and attachment in South Africa.The International Business Economics Research Journal (Online),12(10), p.1303. Cornelissen, S., 2017.The global tourism system: Governance, development and lessons from South Africa. Routledge. Death, C., 2014. The green economy in South Africa: Global discourses and local politics.Politikon,41(1), pp.1-22. Dinnie, K., 2015.Nation branding: Concepts, issues, practice. Routledge. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer, New York, NY. Jamil, K., Ali, M.A. and Iqbal, A., 2017. Exploring Brand Awareness, Customer Loyalty and Perceived Quality: how they ensure Profitability and generate Purchase Intention: A study on cosmetic industry of Pakistan. Journal of Social and Development Sciences (ISSN 2221-1152), 8(3), pp.40-45. Keller, K.L., 2017. Managing the growth tradeoff: Challenges and opportunities in luxury branding. InAdvances in Luxury Brand Management(pp. 179-198). Palgrave Macmillan, Cham. Keller, K.L., 2017. Managing the growth tradeoff: Challenges and opportunities in luxury branding. InAdvances in Luxury Brand Management(pp. 179-198). Palgrave Macmillan, Cham. Knott, B., Fyall, A. and Jones, I., 2015. The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup.Journal of Destination Marketing Management,4(1), pp.46-56. Lambert-Pandraud, R., Laurent, G., Mullet, E. and Yoon, C., 2017. Impact of age on brand awareness sets: a turning point in consumers early 60s. Marketing Letters, 28(2), pp.205-218. Lin, H.C., 2016. A Study of the Correlation between Brand Mascot and Purchase Intention: Identifying the role of Consumer Brand awareness. Okonkwo, U., 2016.Luxury fashion branding: trends, tactics, techniques. Springer. Ottman, J., 2017.The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Routledge. Payne, A., Frow, P. and Eggert, A., 2017. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), pp.467-489. Sasmita, J. and Mohd Suki, N., 2015. Young consumers insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail Distribution Management, 43(3), pp.276-292. Wheeler, A., 2017. Designing brand identity: An essential guide for the whole branding team. John Wiley Sons

Nazi Regime Essay Research Paper Question 1 free essay sample

Nazi Regime Essay, Research Paper Question 1 Adolf Hitler became the Chancellor of Germany on January 30, 1933, and during this clip, he implemented a series of steps designed to extinguish Hebrews from German life with the aid of the despair of a German people who blamed the Jews for every immorality of the Weimar epoch: capitalist economy, communism, internal struggle, and the Treaty of Versailles. The Jews were purportedly the root cause of Germany # 8217 ; s jobs, both as greedy internal infiltrators who did non belong to the blood and dirt of Germany, and as an international confederacy restricting Germany # 8217 ; s influence on universe political relations. Under the Nazi government, Hitler made life uncomfortable for Jews in Germany and Austria and removed them from most places of power and influence. Three distinguishable moving ridges of anti # 8211 ; Judaic statute law can be discerned. 1 ) Law for the Restoration of the Professional Civil Service The first moving ridge welled up in March 1933 and by April 7 had culminated in the Law for the Restoration of the Professional Civil Service. We will write a custom essay sample on Nazi Regime Essay Research Paper Question 1 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This jurisprudence authorized the dismissal of about all # 8220 ; non- # 8211 ; Aryan # 8221 ; civil retainers. This jurisprudence became the theoretical account for steps excepting Hebrews from other businesss. 2 ) The Nuremberg Laws The 2nd major moving ridge of anti # 8211 ; Judaic statute law came on September 15, 1935, when the Reichstag passed two Torahs. Under the Reich Citizenship Law, the Jews were deprived of all vote rights and became 2nd # 8211 ; category citizens and the Law for the Protection of German Blood and German Honor, which forbade matrimony and sexual contact between Jews and Germans. In the aftermath of that jurisprudence, a complicated categorization system was enacted specifying assorted grades of Judaic cape. Kristallnacht # 8211 ; dark of broken glass. In November 1938, SA bands, supported by Gestapo and other party organisations, burned temples and Judaic shops all over Germany ( Kristallnacht # 8211 ; dark of broken glass ) . The constabulary under Nazi control did non travel. Hence, 150,000 Jews left Germany and Austria after the Kristallnacht. However, it was hard for Jews to acquire visas to other states, most of which adopted restrictive in-migration policies. 3 ) The Economy From 1933 to 1939, concerted attempts were made by Nazi Party, bureaus of the authorities, Bankss, and concern endeavors to extinguish Hebrews from economic life. Judaic houses were either liquidated or Germans purchased them for much less than their full value. The returns of any gross revenues every bit good as Judaic nest eggs were subjected to particular belongings revenue enhancements. The Judaic employees of liquidated or Aryanized houses lost their occupations. When the war broke out, the bing ordinances were extended in every possible way and tightened up. The Final Solution was set in gesture. These anti-semitic policies could hold neer been implemented if non for the despair of the German people. Anti-Semitism intensified toward the terminal of the First World War. The traumatic licking in 1918, the economic predicament of the in-between category during the First World War and the hyper-inflation of 1923, and the confusion of values perceived by many Germans during the Weimar old ages fostered an irrational and aggressive mentality that frequently blamed the Jews. Jews were held responsible for the increasing concentration of retail industries, that put little workshops and bargainers out of concern, or the commercialisation of agribusiness, which was considered a # 8220 ; Jewish secret plan # 8221 ; to work the hard-working husbandman. The economic, societal, and psychological crises created by the Great Depression had dire political effects for Weimar democracy. Therefore, many people who were discontented with democracy found replies to their insecurity in the messages of the NSDAP. Nazi propaganda provided simple but seemingly apprehensible grounds for the economic prostration. The Nazis blamed the Versailles colony and reparations, the Weimar system itself. They believed that Jews allegedly stood behind Marxism, the Weimar system, much of large concern and economic profiteering. The Nazi accusals were unworldly but effectual. Lower middle-class unemployed and employed embraced a Nazi party that promised to extinguish this corrupt Weimar system, and unemployment. In decision, Hitler with the aid of German people who believed in his propaganda undertook a series of steps designed to destruct European Jewry. Hitler adopted the petroleum simplistic mentality on life: the Hebrews are the beginning of all immorality in this universe. Hitler found a intent in life, cleansing the German race from the clasps of the Jews. Hatred of the Jews became his compulsion, his credo, religion and faith. Question 2 Of the many factors that produced the Nazi holocaust, World War II and the atrociousnesss committed by the medical professions in Germany, one of the minute T of import was Darwin’s impression that evolutionary advancement occurs chiefly as a consequence of the riddance of the weak in the battle for endurance. Darwinism-inspired eugenics and in historical context, # 8220 ; eugenics # 8221 ; may be defined as applied Darwinism. The laminitis of eugenics is Francis Galton the writer of several extremely influential books on heredity, including Familial Genius ( 1869 ) , and National Inheritance ( 1889 ) . Not long after Galton published the last-named book, a group of alleged # 8220 ; racial scientists # 8221 ; became rather active in Germany. ( Besides influential in the formation of the group was German Social Darwinist Ernst Haeckel, who declared that the assorted races may be defined as separate species. ) One of these scientists was Adolf Jost, the writer of The Right to Death ( 1895 ) . The chief thesis of this book is that the concluding solution to the population job is province control over human reproduction. The province has a natural right and a sacred duty to kill persons in order to maintain the state, the societal being, alive and healthy. The very bosom of Darwinism is the belief that development returns by the differential endurance of the fittest or superior persons. This requires differences among a species, which in clip become great plenty so that those persons that posses advantageous characteristics # 8212 ; the fittest # 8212 ; are more disposed to last. Darwin # 8217 ; s theory and publications had a major influence upon Nazi race policies. The Nazis believed that alternatively of allowing natural forces and opportunity to command development, they must direct the procedure to progress the human race. The first measure to accomplish this end was to insulate the # 8216 ; inferior races # 8217 ; in order to forestall them from farther polluting the # 8216 ; Aryan # 8217 ; cistron pool. Aryans believed that their evolutionary high quality gave them non merely the right, but besides the responsibility to repress all other peoples. The ultimate purpose was to engender a new race of healthy and strong Aryan # 8220 ; demigods # 8221 ; and # 8220 ; superwomen # 8221 ; and to supply a huge life infinite for this new # 8220 ; maestro race, # 8221 ; derived from the existent Germans of 1933-45, in Central and Eastern Europe. Race was a major board of the Nazi doctrine. Hitler argued that authoritiess must help in the riddance, or at least quarantine, of the inferior races. Eugenicist theories advancing sterilisation and mercy killing were widely propagated in German society through instruction and other agencies. Among the most outstanding agencies used was movie. In his 1936 fresh Mission and Conscience ( and subsequent movie entitled, # 8220 ; I Accuse # 8221 ; ) , Helmut Unger told a narrative of a immature adult female enduring from multiple induration who believes that her life is no longer deserving life and asks her physician hubby to alleviate her of her wretchedness. Subsequently, the cardinal function of such images in taking to the credence of medical violent death became evident. Therefore, the T-4 physicians who participated in the # 8216 ; euthanasia # 8217 ; undertaking, did non see themselves to be slayers, but curates of medical intervention. The culprits believed in the impression of # 8220 ; life unworthy of life # 8221 ; before, during, and after their awful offenses. In May 1939, an consultative group, the Committee for the Scientific Treatment of Severe and Genetically Determined Illness, was formed to find if and how a euthanasia plan for kids and grownups would run. The grownup undertaking was housed in Berlin at figure 4 Tiergartenstrasse, giving rise to its codification name # 8220 ; T-4. # 8221 ; In the beginning, there appeared to be a wide degree of support for this throughout the state. Patients so began to be euthanized by deadly injection at assorted infirmaries and other wellness attention establishments. In September 1939, the Chancellor of the Exchequer provided legal unsusceptibility for the physicians engaged in mercy violent deaths. By 1941, word began to distribute on nonvoluntary violent deaths. So, in August 1941, the physician-assisted decease plan at Hadamar and the other T-4 infirmaries were officially ordered to be discontinued. By this clip, 80,000 to 100,000 people had been killed under the T-4 plan. At Hadamar, nevertheless, the plan neer ceased. Merely the method of decease changed: from injections to famishment. The original # 8216 ; euthanasia # 8217 ; undertaking, the violent death of those who were earnestly sick [ T-4 ] , was extended to killing virtually anyone whose decease was desired. First, hospitalized Hebrews who had antecedently been denied a mercy decease were given # 8220 ; particular intervention, # 8221 ; and killed along with Germans in the euthanasia plan. Later it was ordered that Jews and other undesirables be transported from the concentration cantonments to the same violent death centres used by the T-4 plan. In decision, Hitler steadfastly convinced that Darwinian development was true, saw himself as the modern Jesus of world. Society, he felt, would some twenty-four hours regard him as a great # 8216 ; scientific socialist # 8217 ; , the helper of all world. 1517 WORDS